When you do a web search, the results are tailored to what the search engine thinks you would like to see based on your past internet history (past internet searches, things you 'liked' on Facebook, ads you've clicked, etc). While this 'customization' seems useful, it does raise the question, "what are you missing?"
The website Don't Bubble Us explains this phenomenon, as well as a solution.
Check out http://dontbubble.us/ to learn more.
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